Nau is dead. What does this mean for the “green style” market?

Wow. Nau, darling of the green apparel sector (judging by the torrent of media coverage since its launch about a year ago - WWD, Coolhunting, etc), is dead. This, according to one of my favorite marketing/brand blogs, murketing.com. A quick visit to Nau’s website confirms the news.

I first heard of Nau when one of the founders made an presentation at the Lohas 12 conference one year ago. Lots of pizzazz. Very impressive. Attendees couldn’t get enough. One year later, with dream-team management, tons of buzz and a large chunk of capital raised ($20mm? $40mm?), they’re gone.

What happened?