Q&A with Zolton Zavos (Conversant Media: Lost At E Minor.com, The Roar.com.au)

Q. Diving right in, you’re an Aussie, right? What brought you to NYC?
I am an Aussie. From sunny Sydney, in fact - land of the endless barbecue, wicked amber fluid, and some very fine beaches. I came to New York in August 2006 to run Riot, an Australian pop culture magazine I co-founded. I decided to put it all together from New York, what I perceived at the time to be the cultural hotspot of the world. And I wasn’t disappointed when I arrived…

Q. Judging from the photo, you left sunny Sydney a while back. Anyway, it seems you have your hands in a number of pots. Can you give us a little run-down, Zolton?
My Sydney-based brother Zac and I set up an online publishing company, Conversant Media, in May last year and we now publish two websites — Lost At E Minor, a pop culture publication that unearths and promotes new talent in music, art, fashion, film, amongst other creative pursuits; and The Roar, an Australian-based sports opinion website that meshes articles written by our sports fanatic readers with those by professional sports writers. We have a saying in Australia (perhaps it’s universal?), that when it comes to sports, everyone is an armchair expert. This is what The Roar is all about: giving those armchair experts a voice. In addition to this, I do digital consulting and freelance copywriting.