Wired to innovate

Merriam-Webster defines innovation as: “the introduction of something new… a new idea, method, or device”.

Really? New for new’s sake sounds like novelty to me, not something to build a company around.

Anyway, I define innovation as creating incremental value for the end-user, using the same or fewer resources.

Not surprisingly, the best indies are good innovators:

• they’re passionate about what they do
• they’re close to their customers, often deeply immersed in the sub-culture (software development, coffee roasting, barbering, etc)
• they have a clear, compelling vision
• they’re cohesive and aligned