Comments on: Nau is dead. What does this mean for the “green style” market? http://indiebreakfastclub.wordpress.com/2008/05/02/nau-is-dead-what-does-this-mean-for-the-green-style-market/ Tips and inspiration for creative entrepreneurs intent on personal growth and positive change Fri, 04 Jul 2008 18:36:56 +0000 http://wordpress.org/?v=MU By: Oliver http://indiebreakfastclub.wordpress.com/2008/05/02/nau-is-dead-what-does-this-mean-for-the-green-style-market/#comment-909 Oliver Mon, 19 May 2008 14:26:08 +0000 http://indiebreakfastclub.wordpress.com/?p=575#comment-909 Thanks for the comment, Susanna... I'll try to dig into this topic over the coming months to see if we can shed some more light here. Thanks for the comment, Susanna… I’ll try to dig into this topic over the coming months to see if we can shed some more light here.

]]> By: susannaschick http://indiebreakfastclub.wordpress.com/2008/05/02/nau-is-dead-what-does-this-mean-for-the-green-style-market/#comment-906 susannaschick Sun, 18 May 2008 12:22:03 +0000 http://indiebreakfastclub.wordpress.com/?p=575#comment-906 interesting how WSJ found that consumers are willing to pay a premium for ethical brands, and yet here and on so many other blogs I see people complaining about the high price of ethical clothing. Duh. It's not cheap to use fair labor practices and eco-friendly materials. People's desire for cheap stuff gives us child labor, unpaid overtime, and environmentally harmful manufacturing. I never bothered with Nau until I found out about their demise because their ads didn't appeal to me and they don't hang in the stores I shop at. But at half off such low prices for such exceptional design, I ran right over to nau.com and bought some pants, which are notoriously hard to fit. They all fit perfectly, which makes it even sadder. I think they need some serious strategy help, and totally agree that they're making it harder for future green fashion brands. I told them they should work on expanding access to their business casual apparel, as nobody's doing sustainable office wear. interesting how WSJ found that consumers are willing to pay a premium for ethical brands, and yet here and on so many other blogs I see people complaining about the high price of ethical clothing. Duh. It’s not cheap to use fair labor practices and eco-friendly materials. People’s desire for cheap stuff gives us child labor, unpaid overtime, and environmentally harmful manufacturing.

I never bothered with Nau until I found out about their demise because their ads didn’t appeal to me and they don’t hang in the stores I shop at. But at half off such low prices for such exceptional design, I ran right over to nau.com and bought some pants, which are notoriously hard to fit. They all fit perfectly, which makes it even sadder.

I think they need some serious strategy help, and totally agree that they’re making it harder for future green fashion brands. I told them they should work on expanding access to their business casual apparel, as nobody’s doing sustainable office wear.

]]> By: Veevas - keep on blogging in the free world http://indiebreakfastclub.wordpress.com/2008/05/02/nau-is-dead-what-does-this-mean-for-the-green-style-market/#comment-804 Veevas - keep on blogging in the free world Wed, 07 May 2008 21:42:32 +0000 http://indiebreakfastclub.wordpress.com/?p=575#comment-804 [...] (ecometro, Greenloop, Grass-Routes, In the Loop, Treehugger, EcoMetro, Murketing, OregonLive, indiebreakfastclub) diskutiert [...] [...] (ecometro, Greenloop, Grass-Routes, In the Loop, Treehugger, EcoMetro, Murketing, OregonLive, indiebreakfastclub) diskutiert [...]

]]> By: Oliver http://indiebreakfastclub.wordpress.com/2008/05/02/nau-is-dead-what-does-this-mean-for-the-green-style-market/#comment-737 Oliver Sat, 03 May 2008 15:32:55 +0000 http://indiebreakfastclub.wordpress.com/?p=575#comment-737 Thanks Rob for the mention and the comment above... about six months ago I went on to Nau's website because I was interested in buying a shell/rain jacket and I found one that looked like it would do the job (it was a bit pricey, I recall, but not over the top). In the end though, I did not pull the trigger because I was uncomfortable buying online without trying first and also because there was something about the brand that just didn't sit right with me (it felt a bit new and slick). Also, just a personal reaction... Thanks Rob for the mention and the comment above… about six months ago I went on to Nau’s website because I was interested in buying a shell/rain jacket and I found one that looked like it would do the job (it was a bit pricey, I recall, but not over the top). In the end though, I did not pull the trigger because I was uncomfortable buying online without trying first and also because there was something about the brand that just didn’t sit right with me (it felt a bit new and slick). Also, just a personal reaction…

]]> By: Rob Walker http://indiebreakfastclub.wordpress.com/2008/05/02/nau-is-dead-what-does-this-mean-for-the-green-style-market/#comment-736 Rob Walker Sat, 03 May 2008 14:24:27 +0000 http://indiebreakfastclub.wordpress.com/?p=575#comment-736 Hey Oliver ... For what it's worth, and speaking solely as a consumer, when I visited a Nau store, I thought the prices were too high. The space was interesting with lots of bells and whistles, and they certainly had an interesting business model, but as a consumer, I buy products, not business models, and I don't think I'm alone in that. And to me, the prices were too high for what I was seeing. It's pure speculation, but if others felt that way, possibly the sales-below-plan theory is the relevant one. Again, that's not based on reporting, just a personal reaction. Hey Oliver …
For what it’s worth, and speaking solely as a consumer, when I visited a Nau store, I thought the prices were too high. The space was interesting with lots of bells and whistles, and they certainly had an interesting business model, but as a consumer, I buy products, not business models, and I don’t think I’m alone in that. And to me, the prices were too high for what I was seeing. It’s pure speculation, but if others felt that way, possibly the sales-below-plan theory is the relevant one.

Again, that’s not based on reporting, just a personal reaction.

]]> By: murketing » Blog Archive » Okay, let me try that again http://indiebreakfastclub.wordpress.com/2008/05/02/nau-is-dead-what-does-this-mean-for-the-green-style-market/#comment-735 murketing » Blog Archive » Okay, let me try that again Sat, 03 May 2008 13:52:32 +0000 http://indiebreakfastclub.wordpress.com/?p=575#comment-735 [...] For a more thoughtful response to the Nau news, see Indie Breakfast Club. [...] [...] For a more thoughtful response to the Nau news, see Indie Breakfast Club. [...]

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