Beyond the shopping fix towards a healthier value system

Here’s an insightful if depressing snippet via WWD this week about the psychology of shopping:

“The irony is when times are tough, people often become more victims. They may take themselves deeper in a hole and keep spending. They rely on shopping is a quick, easy coping mechanism instead of doing the hard work to dig in and fix what’s really wrong.” Terrence Shulman, founder and director of the Shulman Center for Compulsive and Theft Spending.

Much has been written about our hyper-consumptive culture and its possible long-term, negative effects on both individual well-being and that of society at large…

After a bout of excessive shopping in my 20s, I’m now with those mobilizing towards a healthier belief system which places more emphasis on personal development, global awareness and social responsibility.

Tomorrow’s successful brands will be those that can help us make this transition.

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