I smell water, just over that horizon line…

I doubt there’s another blog out there that has changed its tagline as often as we’ve changed ours here at IBC. A dubious honor…

Back in March ‘07, we started out with “fermented mare’s milk for the indie horde”. Remember that one?

For the past few weeks, it’s been: “entrepreneurship. self-actualization. positive change.” (I do like this one.)

But, like a Tibetan Ass searching for water on the dry plains [such a thing actually exists], I’m now heading towards: “emerging brands. design & innovation. conscious capitalism.” [what you see up above].

This doesn’t mean I’m going to neglect self-actualization - just the opposite, I’ll weave it in every chance I get. But I’m not sure it should be in our tagline.

I also loaded a new green banner today.

Any thoughts on either from the peanut gallery?