Bloggers need to balance passion with truth

Not to toot Rupert & Gill’s horn, but here’s a sensible snippet from their web site:

“The good news is that people in general have become much more concerned about the environment. The bad news is that the doubters on the right coupled with the dispiriting doom and gloom from the left, are preventing the mainstream adoption of ethical and sustainable lifestyle choices.”

I think this is a good reminder for us passionate bloggers, or “citizen journalists”, not to rant too much, and to try and present an accurate, balanced picture to our readers.

I will strive to do that here on IBC, in the interest of getting closer to the truth, and to help spur widespread INDIE “adoption of ethical and sustainable lifestyle choices”.

Small businesses (indies) have an important role to play in affecting positive change, and there’s lots of green to be had along the way… (just ask Gary Hirschberg).