Armani rejects mental work-outs and investment funds

After yesterday’s prodigious burst of content, I’m going to let someone else to the heavy-lifting today.

Let’s see… who can I cherry pick from? WWD! Such marvelous, low-hanging fruit.

Here are two choice quotes from WWD’s exclusive interview with Giorgio Armani, published today:

“I believe my clothes respect women and that my aesthetic sense has set an example: women should not be used by designers who indulge in intricate mental work-outs in order to be considered the best. I don’t think that it is professional and it disturbs me. Design can be intellectual, but it must help enhance a woman, who must be made prettier.”

“Investment funds are a big bluff, they ask banks for money, then they bring the company public to get their money back and take advantage of an important name. It’s all a game. A public listing is a way to have cash liquidity, but we don’t need that. The only investor that would make sense to me is one who loves fashion and for his own gratification wants to participate in the history of a glorious brand.”

I always enjoy the man’s (dare I call him Giogio?) perspective on design, branding and the virtues of independence.

If you subscribe to WWD, here’s the full interview.

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